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词汇 Ad exchange
分类 英语词汇 英语翻译词典
释义

Ad exchange

原声例句
VOA Special 2023年2月合集

The ad exchange is a marketplace to buy and sell online display ads.

广告交易所是买卖在线展示广告的市场。

CNN 10 学生英语 2023年1月合集

And thirdly, the largest automated ad exchange essentially linking the publisher with the advertiser.

第三是几乎把出版商和广告商绑定了的最大的自动广告交易系统。

VOA Special 2023年2月合集

It also controls the largest ad exchange that connects publishers and advertisers when ad space is sold.

它还控制着在出售广告位时连接出版商和广告商的最大的广告交易所。

英语百科

Ad exchange

Where an ad exchange fits in an online advertising system

An ad exchange is a technology platform that facilitates the buying and selling of media advertising inventory from multiple ad networks. Prices for the inventory are determined through bidding. The approach is technology-driven as opposed to the historical approach of negotiating price on media inventory. This represents a field beyond ad networks as defined by the Interactive Advertising Bureau (IAB), and by advertising trade publications such as Advertising Age.

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