The company tries to create what they call a retail media network, brands pay Cooler Screens to run ads.
该公司试图创建他们所谓的零售媒体网络，各品牌付钱给Cooler Screens播放广告。
英语百科
Retail media
Retail media is marketing to consumers at or near their point of purchase, or point of choice between competing brands or products. Common techniques include in-store advertising, on-line advertising, sampling, loyalty cards and coupons or vouchers.
The planning and use of retail media is a key component in the delivery of shopper marketing campaigns.