Prospecting

The word "Prospecting" is very much used in the field of Sales. Sales prospecting is the process of reaching out to the potential customers before follow-up communication, lead qualification and sales activity. In today's world, sales organisations prospect from social networking sites. It is also becoming more common for businesses to have a team of specialised prospectors often known as sales development representatives or SDRs. These representatives only handle prospecting for new business while actual sales activity is handled by account executives.