Primula elatior

Primula elatior, the oxlip (or true oxlip), is a species of flowering plant in the family Primulaceae, native to nutrient-poor and calcium-rich damp woods and meadows throughout Europe, with northern borders in Denmark and southern parts of Sweden, eastwards to the Altai Mountains and on the Kola Peninsula in Russia. In the British Isles, it is rarely seen outside East Anglia. It may be found near settlements, as far north as northern Norway, after escaping cultivation.