Owler

Owler (formerly named InfoArmy, Inc.) is a web and mobile Internet publisher of business information, providing news alerts, company profiles and polls. InfoArmy formerly used crowdsourcing to gather competitive intelligence on businesses. Members conducted research online to create a structured database of company profiles. Researchers were incentivized by a revenue-share and gamification elements. Owler allows its members to follow, track, and research companies in realtime with the Competitive Graph. Members can choose to "follow" a set of companies, and Owler will provide a personalized newsfeed and daily email summaries of the latest news on those companies. When major events occur, such as acquisitions or leadership team changes, Owler members can receive notifications. Owler uses handcurated information from multiple sources across the web, as well as a crowdsourcing model called the "Owler Community". It polls its members to gauge market sentiment and current trends. Owler has 98 employees and is headquartered in San Mateo, California, with an office in Coimbatore, India.