Order fulfillment
![Delivery lead time is the blue bar, manufacturing time is the whole bar, the green bar is the difference between the two.](/Images/godic/202501/31/Class_wort4609.jpg")
Order fulfillment (in British English order fulfilment) is in the most general sense the complete process from point of sales inquiry to delivery of a product to the customer. Sometimes Order fulfillment is used to describe the more narrow act of distribution or the logistics function, however, in the broader sense it refers to the way firms respond to customer orders.