" You don't want to be creating a challenge prize which incentivises people to solve a problem where there is no demand, " says Tris Dyson, executive director of challenge prizes at Nesta, a UK-based innovation foundation.

“你不想创造一个挑战奖来激励人们解决没有需求的问题，”总部位于英国的创新基金会 Nesta 的挑战奖执行董事特里斯戴森说。