The Morning Exchange

The Morning Exchange was an American morning television program that aired on WEWS-TV (channel 5) in Cleveland, Ohio from 1972 to 1999. The program is widely regarded as one of the most successful local programs in the history of U.S. television. On a typical day in the 1970s, over two-thirds of all television sets in the Cleveland market were tuned to The Morning Exchange. In 1975, ABC (of which WEWS is an affiliate) recognized the show's success and decided to adapt MX for a national audience – creating Good Morning America.