手机广告是利用手机来作为发送广告消息的发送平台，它主要有两种发送的型式:一种是广告主针对特定的目标族群主动发送消息给消费者；而另外一种形式为消费者本身主动跟广告商索取消息。

广告的演进历史从传统广告到网络广告至行动广告、手机广告，根据资策会FIND在2009年所提供的数据显示台湾在2009年的行动媒体广告量成长14.3%，是所有媒体中成长量最高的，而且从资策会针对台湾市场所做的，指出目前网络广告、网络行销仍为广告主最喜爱的广告方式，但其中成长幅度最高的却是手机广告，因为它具备很高的隐密性，也由于手机有很好的隐密性功能使它成为一种非常好的行销手段。

Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing.

It is estimated by mobile app install ads accounted for 30% of all mobile advertising revenue in 2014, and will top $4.6bn in 2015, and over $6.8bn by the end of 2019. Other ways mobile advertising can be purchased include working with a Mobile Demand Side Platform, in which ad impressions are bought in real-time on an Ad exchange.