Media planners take many factors into account as they prepare a media plan.

媒体规划者在准备媒体计划时会考虑很多因素。

Media planners also should consider the sizes and types of audiences reached by specific media.

媒体规划者还应考虑特定媒体所能接触到的受众的规模和类型。

Media planners begin by making rather broad decisions; eventually, however, they must make very specific choices.

媒体规划者首先要做出相当广泛的决定；然而，最终他们必须做出非常具体的选择。

The media planner's primary goal is to reach the largest number of persons in the advertising target per dollar spent on media.

媒体规划师的首要目标是达到广告目标中每一美元在媒体上花费的人数最多。

Media planners take many factors into account as they prepare a media plan. They analyze the location and demographic characteristics of people in the advertising target, since the various media appeal to particular groups of people in particular locations.

媒体策划者在制定媒体计划时会考虑许多因素。他们分析广告目标中人们的位置和人口特征，因为各种媒体对特定地点的特定人群有吸引力。