Media ecology

According to the Media Ecology Association, media ecology theory centers on the principles that technology not only profoundly influences society, it also controls virtually all walks of life; it is a study of how media and communication processes affect human perception and understanding. Ecology in this context refers to the environment in which the medium is used – what they are and how they affect society. The theoretical concepts were proposed by Marshall McLuhan in 1964, while the term media ecology was first formally introduced by Neil Postman in 1968.