Mall-intercept personal interview
（重定向自Mall Intercept）
A mall-intercept personal interview is a survey whereby respondents are intercepted in shopping malls or other public space. The process involves stopping shoppers, screening them for appropriateness, and either administering a survey (or interview) on the spot or inviting them to a research facility located in the mall to complete the interview. While not representative of the population in general, shopping mall customers do constitute a major share of the market for many products.