IRI (company)
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IRI is a market research company which provides clients with consumer, shopper, and retail market intelligence and analysis focused on the consumer packaged goods (CPG) industry. IRI’s clients include 95 percent of the Fortune Global 500 CPG, retail and healthcare companies. The firm operates in 58 countries through stand-alone operations, wholly owned subsidiaries, partnerships and alliances. IRI offers products and services in four areas: