Name–letter effect

The name–letter effect refers to a person's tendency to favor the letters in their name over the other letters of the alphabet and it is one of the widest used measures of implicit self-esteem. Discovered by Jozef Nuttin, the name–letter effect has been the subject of much research over the last few decades, shedding light on subjects such as implicit egotism, academic and financial success, and even the idea that people gravitate to cities that resemble their names.