The Global Network Navigator (GNN) was the first commercial web publication and the first web site to offer clickable advertisements. GNN was launched in May 1993, as a project of the technical publishing company O'Reilly Media, then known as O'Reilly & Associates. In June 1995, GNN was sold to AOL, which continued its editorial functions while converting it to a dial-up Internet Service Provider. AOL closed GNN in December 1996, moving all GNN subscribers to the AOL dial-up service.