Fucking Hell

Fucking Hell is a German Pilsner or pale lager. It is named after the village of Fucking in Austria. The beer's name (which also plays on hell, the German word for 'pale' and a typical description of this kind of beer) was initially controversial. Both the local authorities in Fucking and the European Union's Trade Marks and Designs Registration Office initially objected to the name. It was eventually accepted and the lager is now sold internationally.