Frictionless sharing

Frictionless sharing refers to the transparent sharing of resources using social media services.

The term became popularised following Mark Zuckerberg's announcement at the F8 developers conference in 2011 in which he described developments to Facebook which would allow "real-time serendipity in a friction-less experience". Facebook applications which implemented such frictionless sharing announced at the F8 conference included the news-sharing application developed by the Guardian newspaper. The growth in importance is indicated by the ReadWrite Web article which described the development as a "top trend for 2011"