Fiorelli

Fiorelli is a fashion brand. The venture did not gain momentum until the large accessory company Oroton acquired the brand name. In 1988 Fiorelli Standard City Equipment was launched with a black and silver handbag collection aimed at the 15- to 25-year-old market, establishing the Fiorelli brand name within a niche market. Due to the brands overwhelming success in Australia, Oroton, saw fit to expand into Europe, specifically targeting the UK.