Euphuism

Euphuism is a peculiar mannered style of English prose. It takes its name from a prose romance by John Lyly. It consists of a preciously ornate and sophisticated style, employing in deliberate excess a wide range of literary devices such as antitheses, alliterations, repetitions and rhetorical questions. Classical learning and remote knowledge of all kinds are displayed. Euphuism was fashionable in the 1580s, especially in the Elizabethan court, but never previously or subsequently.