Duracell Bunny

A Duracell Bunny is any of several anthropomorphic pink rabbits powered by batteries, used to promote Duracell brand batteries. In commercial advertisements, the Duracell Bunny is actually only one of these rabbits, powered by a Duracell battery rather than supposed rival batteries. The advertisement is based on the concept that the bunny powered by a Duracell alkaline battery can continue functioning for a longer time, compared to an identical device running on inherently lower-duration zinc-carbon batteries. In advertisements, the Duracell Bunny is either standard battery-powered toy, a stop-motion puppet, or a CGI animated character.