Dunder Mifflin is a small company that cannot compete with the prices of nationwide chains, and so their product isn't so much paper, as it is customer service.
After years of watching Michael Scott as the mostly in-competent regional manager of Dunder Mifflin Scranton, you would almost forget he was at one point the company's greatest salesman.
Ryan fails to make a sale because he is constantly up in his head, constantly scheming and trying to calculate his best possible move, making him unable to convey what Dunder Mifflin is really about.
Dunder is the liquid left in a boiler after distilling a batch of rum. It is a traditional flavor source used in the fermentation of the wash of Jamaican rum. Similar in process to sour mash in Bourbon whiskey, it is a crucial step in achieving an authentic rum flavor.