Doxa

Doxa (from ancient Greek δόξα, "glory", "praise" from δοκεῖν dokein, "to appear", "to seem", "to think" and "to accept" ) is a Greek word meaning common belief or popular opinion. Used by the Greek rhetoricians as a tool for the formation of argument by using common opinions, the doxa was often manipulated by sophists to persuade the people, leading to Plato's condemnation of Athenian democracy.