数字标牌 Digital signage

（重定向自DOOH）

数位标牌，又名数字告示板，是一种全新的显示器管理设备，用来播放各种信息，广告和其他内容等。数字标牌载体如LCD、LED、等离子显示器或投影仪等都可以用在公共或私人场所，如零售店或公司大楼内。

Out-of-home advertising

Vinyl decals allowing use of windows, on a side and rear advertisement for alcohol on a Berlin bus

Billboard Bicycle in East Coast Park, Singapore

Marketing
Marketing Marketing management
Key concepts Product marketing Pricing Distribution Service Retail Brand management Brand licensing Account-based marketing Ethics Effectiveness Research Segmentation Strategy Activation Management Dominance Marketing operations Social marketing Identity Digital marketing Promotion
Promotional content Advertising Branding Underwriting spot Direct marketing Personal selling Product placement Propaganda Publicity Sales promotion Sex in advertising Loyalty marketing Mobile marketing Premiums Prizes Corporate anniversary On-hold messaging
Promotional media Printing Publication Broadcasting Out-of-home advertising Internet Display advertising Behavioral targeting Web banner Point of sale Merchandise In-game advertising Mobile advertising Native advertising Product demonstration Word-of-mouth Brand ambassador Drip marketing Visual merchandising New media

Out-of-home advertising (aka OOH advertising or outdoor advertising) or out-of-home media (aka OOH media or outdoor media) is advertising that reaches the consumers while they are outside their homes.

Out-of-home advertising is focused on marketing to consumers when they are "on the go" in public places, in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in a retail venue). OOH advertising formats fall into four main categories: billboards, street furniture, transit, and alternative.