Delta model

Delta model (after the Greek letter Delta, standing for transformation and change) is a customer-based approach to strategic management. Compared to a philosophical focus on the characteristics of a product (product economics), the model is based on customer economics. The aim is to create a very strong bond between the company and customer. The customer-centric model was developed by Dean Wilde and Arnoldo Hax. The model was first thought about at a confab of Alumni that took place at Massachusetts Institute of Technology (MIT). The development of the data model created a large amount of research into the drivers of sustainable profitability for businesses.