Generally, personal customisation is available only where money is no object—on cars such as Rolls-Royces and Ferraris.

一般来说，个人定制仅面向买得起劳斯莱斯、法拉利的不差钱的买家。

Doug Bryan of iCrossing, a digital-marketing consultancy, explains that the most up-to-date “price customisation” software can collate such clues with profiles of individual shoppers that internet sellers buy from online-data-aggregation firms.

数字市场营销咨询公司iCrossing的Doug Bryan解释称，时下大多数" 个性化价格" 软件可以使用自身收集的数据对网络卖家从其他在线数据汇总企业的数据进行校验。